GURUGRAM, HARYANA:Bata India, India’s most trusted footwear brand, has officially unveiled its new festive campaign, ‘Comfort, but make it festive’, featuring Bollywood actor Rakul Preet Singh.

This comprehensive 360-degree campaign places comfort at the absolute center of occasion dressing. It integrates a star-studded ad film, interactive digital engagement, and vibrant on-ground experiences to showcase a festive footwear line that reflects Bata’s evolving, contemporary design direction.

Rakul Preet Singh Shares a Personal Connection to the Campaign

The core message of the campaign highlights a highly relatable connection to Rakul Preet Singh’s personal life. Having recently spoken about stepping away from high heels while recovering from a back injury, the actor brings an authentic perspective to prioritizing footwear comfort. Her preference for elegant flats perfectly mirrors the campaign’s central idea: comfort is essential to feeling fully dressed and ready for celebrations.

“Bata’s festive collection brings a fresh, contemporary feel to the comfort I’ve always associated with the brand. The detailing makes the flats feel special, and the extra cushioning matters to me now that I’m more mindful of my footwear choices. It’s exciting to see how Bata is evolving and bringing in styles that are of the moment. That’s what celebrating festivals means to me: feeling dressed for the occasion and completely at ease.”

— Rakul Preet Singh

6,000+ Gather at Vegas Mall for Dandiya Night

Moving beyond digital screens, Bata India brought the campaign to life by partnering with Vegas Mall, Delhi, to host a grand Dandiya Night on 18th October.

The experiential event was a massive success, witnessing over 6,000 footfalls. By taking the campaign directly to the public, Bata created an interactive opportunity to connect its style-and-comfort message with the high energy of traditional festive celebrations.

Commenting on the launch, Jasleen Kaur, Head of Marketing, Bata India said:

“Our festive campaign builds on a simple consumer insight: people want to feel dressed for the occasion and comfortable enough to enjoy it. With ‘Comfort, but make it festive’, we bring that thought to life through contemporary designs that combine festive style with comfort.”

Join the Social Media Contest & Watch the Film

The campaign extends into the digital space with an exciting social media contest. Audiences are invited to tag a friend who prefers comfortable flats over heels for a chance to win exclusive Bata hampers.

The complete festive collection is now available across all physical Bata stores, the official Bata app, and major e-commerce platforms.

Watch the Official Campaign Film:

You can embed or watch the official commercial film starring Rakul Preet Singh here:
👉 Watch on YouTube

About Bata India

For close to a century, Bata India has been a symbol of trust and quality for Indian consumers, serving over 250,000 customers every day. It stands as the largest footwear retailer and manufacturer in the country, boasting an expansive retail network of 2,000+ stores, thousands of Multi-Brand Outlets (MBOs), and a robust omni-channel presence.

Selling nearly 50 million pairs annually, Bata India continues its mission to make global trends and premium fashion accessible to all. The brand is actively redefining the intersection of fashion and comfort through its diverse portfolio, including:

• Bata Red Label
• Bata Comfit
• Power
• NorthStar
• Floatz
• Bubblegummers
• Hush Puppies