ARIAS Eyewear by Lara Dutta, in collaboration with premium eyewear brand Shisenfox, marked a significant step in its retail journey with an exclusive in-store showcase across two of Mumbai’s leading optical destinations Classic Vision, and EyeWorld Optics.
While ARIAS Eyewear debuted in October, this curated retail walkthrough offered a deeper, immersive introduction to the collection bringing its design philosophy, craftsmanship, and everyday wearability to life in a real consumer setting.
The ARIAS × Shisenfox Eyewear Collection is anchored in a shared commitment to thoughtful design, comfort-led engineering, and modern aesthetics. Featuring refined silhouettes, lightweight construction, and Japanese-inspired geometry, the collection balances expressive style with functional elegance designed for everyday confidence.
Speaking during the showcase, Lara Dutta shared the personal connection she holds with the category:
“Eyewear is a powerful extension of one’s personality; it reflects mood, confidence, and individuality. With ARIAS Eyewear, I wanted frames that feel elegant yet effortless, something you reach for every day. Shisenfox understood this vision instinctively and translated it with remarkable precision.”
For Shisenfox, the collaboration represents a strategic alignment with a lifestyle-forward brand and a growing premium consumer base.
Samarjeet Singh, CEO, Shisenfox, commented:
“At Shisenfox, eyewear is built on clarity, balance, and engineering excellence. The ARIAS collaboration brings together Lara’s refined aesthetic sensibility with our precision-led craftsmanship. This collection reflects modern sophistication frames that are stylish, durable, and designed for real-life wear.”
The retail showcase also reinforces ARIAS’ evolution into a holistic lifestyle brand.
Vishal Sinha, CEO, SWAG Fashions Hub, the company behind ARIAS, added:
“Eyewear sits at the intersection of design, identity, and lifestyle making it a natural extension of the ARIAS universe. Partnering with Shisenfox allows us to deliver a category that is design-led, consumer-first, and premium in both form and function. The Mumbai showcase marks an important milestone in scaling ARIAS Eyewear nationally.”
The Mumbai retail visit signals the next phase of growth for ARIAS Eyewear, as the brand continues to expand its footprint across India. With Lara Dutta’s personal design sensibility and Shisenfox’s technical expertise at its core, the collection aims to redefine everyday eyewear for the modern Indian consumer where elegance meets engineered precision.
About ARIAS
Founded by Lara Dutta, ARIAS is a contemporary, multi-category lifestyle brand offering thoughtfully designed products across beauty, home, fragrances, kids, and eyewear. Rooted in authenticity and modern elegance, ARIAS reflects Lara’s values of simplicity, quality, and purposeful design.
About Shisenfox
Shisenfox is a premium eyewear brand inspired by Japanese craftsmanship and timeless geometry. Known for its precision engineering, lightweight materials, and modern aesthetics, the brand continues to expand its retail presence across India, offering eyewear that blends performance with expressive design.
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Media Contact|Diya Munuswamy| media.gladucame02@gmail.com
