The Mauve Fashion Bookshelf
The Mauve Fashion Bookshelf

15 Books Every Fashion Lover Should Know Fashion is more than what we wear. It is history, identity,…

Bypriya lalwaniSep 17, 20269 min read
The Science of Restoration : Eugenix
The Science of Restoration : Eugenix

Inside Eugenix’s Vision for the Future of Hair For Eugenix founders Dr. Pradeep Sethi and Dr. Arika Bansal,…

Bypriya lalwaniSep 17, 20269 min read
The Art of Happy Living: Bhawna…
The Art of Happy Living: Bhawna…

What if happiness doesn’t have to be complicated? In a world that often equates happiness with bigger achievements,…

Bypriya lalwaniSep 17, 20264 min read
Madihah in Raipur: Where Gifting Becomes…
Madihah in Raipur: Where Gifting Becomes…

From thoughtful gifting and Indian craftsmanship to the evolving language of luxury, Madihah arrives in Raipur with a…

Bypriya lalwaniSep 7, 20266 min read
FESTIVE INDIA IS CHANGING: FROM “MORE…
FESTIVE INDIA IS CHANGING: FROM “MORE…

How fashion, beauty and shopping are moving from trend-chasing to personalisation, intention and authenticity For years, the festive…

Bypriya lalwaniSep 2, 202612 min read
Siddhant Aggarwal, Founder of Luxid Tech, on spatial computing, AR wearables, deep tech and his vision to make complex information accessible to every skilled Indian.
Siddhant Aggarwal: Building a Visual Language…

By Siddhant Aggarwal, Founder, Luxid Tech India has never lacked skilled hands. What it has often lacked, Siddhant…

Bypriya lalwaniSep 1, 20269 min read
Amish Tripathi on Myth, Memory and…
Amish Tripathi on Myth, Memory and…

In conversation with Priya Lalwani, the bestselling author reflects on the Mahabharata, the meaning of Itihasa, the accident…

Bypriya lalwaniAug 31, 202610 min read
Sheshgiri Kamath, Co-founder & CEO, Kapture…
Sheshgiri Kamath, Co-founder & CEO, Kapture…

The New Language of Customer Experience Is Continuity For Sheshgiri Kamath, Co-founder & CEO of Kapture CX, the…

Bypriya lalwaniAug 31, 202611 min read
Zomato and Blinkit’s Rakhi Campaign Turns…
Zomato and Blinkit’s Rakhi Campaign Turns…

What happens when two brands under the same parent company stop behaving like corporate siblings and start behaving…

Bypriya lalwaniAug 31, 20266 min read
The best Fashion Books
10 Fashion Books Every Style Obsessive…

Fashion is often treated as something to look at. But some of the most interesting stories about fashion…

Bypriya lalwaniAug 31, 20266 min read