KFC taps creators, culture and value to win Gen…

ByMauveJul 27, 20266 min read

From CarryMinati collaborations and humour-led campaigns to affordable menu innovation and digital-first engagement, KFC India is reshaping its marketing strategy to stay culturally relevant for Gen Z consumers. KFC India is rewriting its marketing playbook as it competes for the attention of Gen Z consumers, leaning heavily on creator…

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Ranbir Kapoor Did Yoga for 2 Years to Play…

ByMauveJul 27, 20262 min read

“I read a lot, met with a lot of scholars. I practised yoga for two years, ” Says Ranbir Kapoor while revealing about the preparations for playing…

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resignation of Shri Dharmendra Pradhan

Bypriya lalwaniJul 27, 20261 min read

Rashtrapati Bhavan PRESS COMMUNIQUE

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A Palace, a Legend, and a First: Inside Anamika…

Bykhizra khanJul 25, 20263 min read

Nineteen years. Nineteen editions. Not once had India Couture Week left Delhi until a Nizam’s palace in Hyderabad called, and FDCI answered. The Night Couture Week Left…

Everyone is talking about Gen Z, but very few are listening: Bharat Jain Bharat Jain wears many titles, entrepreneur, podcast host, and by his own description, "The Heartspoken Storyteller." He meets people, listens to their stories, and talks about emotions that are often felt but rarely said out loud. But he doesn’t like to call himself a motivational speaker. He said, “Main bas dil se bolta hoon." His debut book, Gen-Z: An Incomplete Book (Gen-Z: Ek Adhuri Si Kitaab), grew out of years of simply being around the generation everyone seems to have an opinion about. "I have many Gen Z youngsters in my family and I interact with this generation regularly. The more I observed them, the more I realised something: everyone is talking about Gen Z, but very few are actually listening to them,” he said. That gap between talking about and listening to, he said, is where the book was born. He added, "We judge their screen time, lifestyle and choices, but rarely ask what's happening behind that screen. Their pressure, loneliness, confusion, dreams and silent struggles inspired me to write this book." The title itself carries the book's central idea. "Because Gen Z itself is an incomplete story," Bharat said, adding, "They are still discovering who they are, what they want, and where they belong. Their pages are still being written. And maybe we are judging their story too early." Asked about what sets the book apart, he was clear that it isn't meant to instruct. "This book doesn't try to teach Gen Z how to live. It tries to feel them. It's written for Gen Z, but equally for parents, teachers, mentors and everyone who wants to understand them better,” he said. Bharat is also upfront about where his understanding of the generation comes from. He doesn't have Gen Z children of his own, and said, “But I have many Gen Z youngsters in my family and around me. My understanding comes from spending time with them, observing them and, most importantly, listening to them without judging." In the end, he said, the book has one simple hope riding on it. "I just want one thing from this book. When a Gen Z reads it, I want them to feel, 'Finally, someone is trying to understand us.' And when a parent or an older generation reads it, I hope they feel, 'Maybe, before judging them, we should listen to them’,” he said. "If this book can start that one conversation between two generations, for me, its purpose is fulfilled," Bharat ended.

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Everyone Talks About Gen Z, Few Listen: Bharat Jain

ByMauveJul 25, 20263 min read

Everyone is talking about Gen Z, but very few are listening: Bharat Jain Bharat Jain wears many titles, entrepreneur, podcast host, and by his own description, “The…

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Plateful of PR: The PR Playbook Behind Goa’s Most…

ByMauveJul 24, 20267 min read

By Sapna Shahani, Founder, Blurb For years, the restaurant business has been reduced to one deceptively simple belief: serve exceptional food and the crowds will follow. It’s…