The 5PM Beauty Reset Is Here: Lakmē 9to5’s New…

The 5PM Beauty Reset Is Here: Lakmē 9to5’s New…

ByMauveOct 8, 20265 min read

From office calls to festive celebrations, Lakmē 9to5’s new HYA Glam range is built around the increasingly familiar beauty dilemma: how do you go from 9to5 to 5to9 without starting your makeup all over again? There is a particular moment in every working woman’s day when the laptop closes,…

kass

Your Skincare Routine Might Be Doing Too Much—and Your…

Bypriya lalwaniOct 7, 20267 min read

From chasing 10% actives to layering niacinamide, salicylic acid and azelaic acid, our obsession with “better” skincare may be creating a problem of its own. Kass Beauty…

Nature Derma Hits Pause, Listens to Its Consumers and…

Nature Derma Hits Pause, Listens to Its Consumers and…

ByMauveOct 3, 20263 min read

With a renewed focus on consumer feedback, purposeful formulations and ingredient understanding, Nature Derma reintroduces its skincare range through a campaign centred on listening, reassessing and evolving.…

Himalaya’s Muskaan Initiative Brings the Message of Hope to…

Himalaya’s Muskaan Initiative Brings the Message of Hope to…

ByMauveOct 3, 20265 min read

~In partnership with Smile Train India, the initiative aims to connect more families with timely, comprehensive cleft care~ 2nd October 2026, Ahmedabad: On the occasion of World Smile Day,…

Dermis Oracle Launches Anable D-Calm Shampoo and Conditioner to…

Dermis Oracle Launches Anable D-Calm Shampoo and Conditioner to…

ByMauveOct 2, 20263 min read

India, 30 September 2026: Dermis Oracle, a science-led dermocosmetic brand, has introduced its Anable D-Calm Hard Water Repair Shampoo and Conditioner, specially formulated to tackle the harmful…

Humuss Beauty Expands Its Skincare Portfolio with ‘Barrier Boost’…

Humuss Beauty Expands Its Skincare Portfolio with ‘Barrier Boost’…

ByMauveOct 2, 20263 min read

~ Powered by patented Pumpkin Seed Stem Cell Technology and Gatuline® Radiance, the everyday formula cleanses without leaving skin feeling dry or stripped~ New Delhi, October 1, 2026: Humuss…