Powered by hydration-focused ingredients and multitasking makeup essentials, the new collection brings together radiant skin, glossy lips and statement eyes for a seamless transition from workdays to festive evenings.
The modern beauty routine rarely ends with the workday. Between back-to-back meetings, evening plans and the festive calendar, the transition from office-ready to occasion-ready often calls for a little more glow, a touch of colour and a few well-chosen essentials. With its latest launch, Lakmē 9to5 is making that transformation simpler with the introduction of the HYA Glam Range, a collection of skincare-infused makeup designed around the idea of a five-minute beauty reset.
Rooted in the brand’s 9to5 to 5to9 philosophy, the new range combines hydration-focused formulations with versatile makeup formats, bringing together complexion products, lip colour, eye makeup and illuminating essentials. Infused with ingredients such as hyaluronic acid, the collection is designed to help the modern Indian woman refresh her look without starting her makeup routine all over again.
The idea is straightforward: a quick touch-up should feel less like a complete makeover and more like a confidence-boosting transition into whatever the evening holds.
The Five Essentials Behind the 5PM Glam Reset
The Lakmē 9to5 HYA Glam Range comprises five products designed to work individually or together, offering options for everything from a fresh-faced finish to a more defined festive look.
1. HYA Glam 4-in-1 Face Palette
16 g | ₹999 | 3 shades
Designed for a quick complexion refresh, the HYA Glam 4-in-1 Face Palette combines four base essentials in one compact format: cream concealer, setting powder, crème blush and highlighter.
Its combination of cream and powder textures is designed for easy blending, including fingertip application. The concealer offers high-definition coverage for dark circles and spots, while the powder helps blur the appearance of pores. The blush adds a natural flush, and the highlighter brings back luminosity.
Infused with a 1% hyaluronic complex, the palette is positioned as a four-step base refresh for those looking to revive their complexion in minutes. Its formula is also designed to minimise flashback under bright lighting and camera flashes.
2. HYA Glam Instant Set + Blot Powder
9 g | ₹699 | 1 universal shade
For skin that needs a quick midday or pre-dinner refresh, the Instant Set + Blot Powder is designed to absorb excess oil and deliver a soft-matte finish in one swipe.
The talc-free formula is infused with hyaluronic acid and is designed to control shine without leaving skin feeling dry. It also helps blur the appearance of pores, making it a practical addition to a handbag or office-desk beauty kit.
With a universal shade intended for Indian skin tones, the product focuses on quick, convenient touch-ups between plans.
3. HYA Glam Plump + Shine Clickstick
2.1 g | ₹699 | 8 shades
A hybrid between lip care and colour, the Plump + Shine Clickstick brings together the comfort of a balm and the glossy finish of a lip gloss.
Formulated with hyaluronic acid and ceramides, the click-to-use stick delivers a creamy, high-shine wash of colour, with the brand claiming up to eight hours of hydration. Its barrier-repair technology is designed to support the lip barrier, while the lightweight texture creates a smooth, plump-looking finish.
Available in eight shades, the Clickstick offers an easy way to elevate a workday lip into something more evening-appropriate without the fuss of a multi-step lip routine.
4. HYA Glam Liner + Shadow Eye Duo
1.8 g | ₹699 | 6 shades
For those who prefer their evening transformation to centre on the eyes, the Liner + Shadow Eye Duo combines an eyeliner with a built-in smudger, allowing for both sharply defined lines and softer, smoky finishes.
The creamy formula is infused with hyaluronic acid and vitamin E. The range includes four metallic and two matte shades, with the brand highlighting 24-hour smudge-proof wear and up to 12-hour colour payoff. The formula is also described as waterproof, sweat-proof, humidity-proof and transfer-proof.
Designed to complement Indian skin tones, the dual-ended format makes it easier to transition from understated daytime definition to a more expressive festive eye.
5. HYA Glam Strobe Cream
30 g | ₹599 | 2 shades
Rounding out the collection, the HYA Glam Strobe Cream brings a skincare-meets-makeup approach to radiance. Its lightweight oil-in-water formula is designed to create a naturally luminous finish, giving skin a fresh-looking glow with minimal effort.
Infused with hyaluronic acid, niacinamide and vitamin C, the cream is available in two shades: Rosy Flush and Liquid Gold. It can be worn on its own, layered under makeup, mixed with foundation or applied as a highlighter.
Dermatologically tested, the product offers multiple ways to customise luminosity, whether the preference is for a subtle daytime sheen or a more pronounced festive glow.
Beauty That Moves With the Day
The HYA Glam Range reflects a wider shift towards makeup that combines colour with skincare-inspired formulations and practical, multifunctional formats. Rather than relying on an entirely new routine for every occasion, the collection encourages small, targeted changes: blotting excess shine, adding a hint of radiance, refreshing the lips or defining the eyes.
For the working woman navigating meetings, commutes, dinners and celebrations, the appeal lies in this versatility. The products are designed to fit into the spaces between commitments, allowing a beauty routine to adapt as the day evolves.
With its emphasis on hydration, buildable glamour and convenient application, Lakmē 9to5 positions the HYA Glam Range as a companion for the hours after work — when the calendar may be full, but the time for a complete makeup redo is not.
The collection is available through TIRA, both online and offline.
About The House of Lakmē
The House of Lakmē is a colour cosmetics and premium skincare brand from Hindustan Unilever Limited. Established in 1952, the brand has played a significant role in shaping India’s beauty and makeup landscape, combining cosmetic technology with an understanding of Indian consumers. Its extensive portfolio spans makeup and skincare, with products designed to support individual expression and evolving beauty preferences.
For more information, visit www.lakmeindia.com.
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