With three new ad films and the campaign ‘Family ki jo bhi ho demand, Netplus hazir on command’, the broadband brand is placing entertainment, connectivity and everyday convenience at the heart of the modern North Indian home.

The modern home is no longer defined by its four walls alone. It is a place where work unfolds across screens, entertainment becomes a shared ritual, and staying connected is an everyday essential. Tapping into this evolving rhythm of family life, Netplus Broadband has announced Punjabi singer and actor Ammy Virk and actor Tania as its new brand ambassadors.

Announced in Ludhiana on 16 October 2026, the association brings together two familiar faces of Punjabi entertainment and a brand looking to strengthen its connection with households across Punjab and North India.

At the centre of the partnership is a campaign that captures the many demands of contemporary family living. Titled ‘Family ki jo bhi ho demand, Netplus hazir on command’, the campaign is being introduced through three new ad films featuring Ammy Virk and Tania. Scheduled to roll out over the coming weeks, including during Diwali, the films bring the brand’s TV, Wi-Fi and OTT offerings into focus, positioning connectivity as an integral part of the everyday home experience.

One Home, Many Ways to Connect

From streaming a favourite series and catching up on television to attending online classes or working remotely, the modern household has an increasingly diverse set of digital needs. Netplus’s latest campaign responds to this shift by bringing television, high-speed internet and OTT entertainment together through bundled offerings designed for the entire family.

The idea is straightforward: one connection that caters to different preferences, routines and generations under the same roof. With digital entertainment and online access becoming increasingly embedded in daily life, the campaign seeks to make the brand’s proposition more accessible through familiar faces and a distinctly regional voice.

For Netplus, the association also represents an opportunity to build a stronger emotional connection with audiences in markets where local familiarity and trust remain important to how consumers engage with brands.

Commenting on the partnership, Arshdeep Singh Mundi, Executive Director, Jujhar Group, said, “Netplus has earned its place in North India’s homes through reliable service and a close connection with its customers. Ammy Virk and Tania are rooted in this region and trusted by its audiences, and that is exactly the spirit we want the brand to carry. Their association will help us reach more families with a simple promise – Netplus is there when our customers need it.”

A Campaign Rooted in Everyday Life

The partnership comes at a time when broadband is becoming central to how households learn, work, communicate and unwind. As Netplus continues to expand its TV, Wi-Fi and OTT offerings, the campaign places the emphasis on convenience and a service proposition designed around the needs of the home.

Aps Dua, Group CEO, Jujhar Group, added, “Broadband is now how families learn, work, earn and entertain together. As Netplus grows its TV, Wi-Fi and OTT offerings, our focus is a service customers can count on. This campaign speaks to people in their own language and on the screens they already use, and we are confident it will strengthen Netplus’s connection with customers for years to come.”

Beyond the celebrity association, the campaign reflects a broader shift in consumer communication: making technology feel less technical and more personal. By anchoring its message in the everyday demands of family life, Netplus is looking to bring its services closer to the people who use them.

Customers interested in a new connection or the brand’s current offers can call 70875-70875.

About Netplus Broadband

Netplus Broadband provides FTTH internet, IPTV, OTT and voice services to homes and businesses across North India, with a strong focus on Punjab. Its offerings include bundled TV, Wi-Fi and OTT plans, with the brand promise, “Always Connected. Always Ahead.”

About Jujhar Group

Jujhar Group, headquartered in Ludhiana, Punjab, is a diversified business group with interests spanning logistics, media, broadband, real estate, infrastructure, hospitality and healthcare. Its portfolio is guided by the vision, “Making People Smile.”