micro

Why Micro-Influencers Are the Future of Authentic Brand Engagement

ByMauveMar 17, 20255 min read

By Dr. Suresh Ramanathan – Dean & Yash Merchant – Director, Brand Marketing at Great Lakes Institute of Management, Chennai In an era where social media algorithms dictate consumer choices, one segment of the influencer economy has quietly emerged as the true drivers of trust and authenticity-micro-influencers. Often overshadowed…

cricket

JSW Sports Signs Rising Cricket Stars Suryansh Shedge &…

ByMauveMar 17, 20253 min read

JSW Sports announced the signing of two of Indian cricket’s brightest rising stars—Suryansh Shedge, the dynamic all-rounder from Mumbai, and Angkrish Raghuvanshi, the talented top-order batter from…

eye care

Zeiss Vision Center Opens at Palladium, Redefining Luxury Eyewear

ByMauveMar 17, 20253 min read

Techoptix, in collaboration with Zeiss, the legendary German pioneer in precision optics, proudly unveils the Zeiss Vision Center at Palladium, a revolutionary space where cutting-edge technology meets…

aaai

BBH Mumbai Duo Wins AAAI Young Lotus Contest, to…

ByMauveMar 17, 20253 min read

The Advertising Agencies Association of India (AAAI) has announced the winners of AAAI Young Lotus Contest, 2025. The winning team comprises Pallavi Subudhi and Filoni Gudhka from…

creative studio

Creative Sanchal Studio: Where Imagination Expands to Art

ByMauveMar 13, 20253 min read

If you’re an art enthusiast, a creativity lover, and a firm believer in the wonders that result when imagination runs free, then Creative Sanchal Studio is your…

director

Subhash Ghai Reveals Why He Quit Filmmaking on Komal…

ByMauveMar 13, 20252 min read

Veteran director Subhash Ghai recently opened up about quitting making films in an interview with film critic and trade analyst Komal Nahta on his podcast Game Changers.…