When Responsible Real Estate Begins With…
When Responsible Real Estate Begins With…

TREVOC’s latest workforce initiative puts safety, dignity and recognition at the centre of responsible development Real estate is…

ByMauveSep 1, 20265 min read
Juliet Apparels marks 50 years with its Summer 2027 collection featuring 900+ styles, 500 retailers and plans for 100 exclusive stores across India.
Juliet Apparels Turns 50 with 900+…

From innerwear to loungewear, 900+ styles and plans for 100 exclusive stores, Juliet Apparels enters its Golden Jubilee…

ByMauveSep 1, 20266 min read
Passport Dating
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What if your next dating clue isn’t your bio, your playlist or even your favourite restaurant—but the city…

ByMauveAug 31, 20268 min read
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There are months that pass quietly. And then there are months that leave behind a sense that something…

ByMauveAug 31, 20265 min read
VanVivaha 2026 brings India’s wedding ecosystem together in Gurugram, spanning couture, jewellery, hospitality, destinations, décor, luxury and technology.
VanVivaha 2026 Is Turning the Indian…

From couture and jewellery to destinations, hospitality, entertainment and luxury travel, VanVivaha 2026 is bringing the many worlds…

ByMauveAug 31, 20267 min read
Digangana Suryavanshi Launches Beauty Brand Glamirk in India
Digangana Suryavanshi Launches Beauty Brand Glamirk…

From trying on her mother’s makeup as a child to building a beauty brand of her own, Digangana…

ByMauveAug 29, 20265 min read
Apsara Celebrates Raksha Bandhan With Creativity & Inclusion
Apsara Celebrates Raksha Bandhan With Creativity…

With handwritten letters, handmade rakhis and a little help from pencils and pens, Apsara brings children together through…

ByMauveAug 29, 20264 min read
Medusa Beverages’ Raksha Bandhan Campaign Celebrates Memories Over Gifts
When the Gift Is Forgettable, But…

Medusa Beverages’ Raksha Bandhan campaign taps into a simple truth about modern celebrations: the moments we remember rarely…

ByMauveAug 29, 20266 min read
More Than a Print: The Living Heritage of Sindhi Ajrak
Ajrak: The Story of Sindh’s Most…

There are textiles we wear, and then there are textiles we inherit. Ajrak belongs to the second category.…

ByMauveAug 29, 202613 min read
Vaseline Didn’t Start the “Bassline” Trend.…
Vaseline Didn’t Start the “Bassline” Trend.…

There is a particular kind of internet magic that no brand brief can manufacture. It begins with one…

ByMauveAug 29, 20263 min read